Over the course of our professional and personal life, we formed the conviction that three states of mind are essential to consistently delivering service excellence and transformational innovation. Therefore we named our company Mindcubed to harness the combined power of these attributes to understand, re-imagine, and master customers’ complex business challenges.
Thus, the name “Mindcubed” was derived from combining the three distinct states of mind (curious, creative, and inspired) needed to consistently achieve excellence. In short, our name is a play on:
- Mathematically factoring the above three human strengths, as well as
- A representation of the qualities embodied in our people and
- Our approach to solving complex business problems.
Mindcubed people possess innate curiosity, draw on their creativity, and are inspired to provide service excellence and transformational innovation to our customers.
This is the character, culture, and soul of what “Mindcubed” means.
Curious – Human curiosity is the “desire to know” that drives us to learn and think. Curiosity has led us to the moon, Mars, and the information highway. Thomas Edison, Leonardo da Vinci, and Albert Einstein were all highly curious.
“I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.”
— Eleanor Roosevelt Former First Lady of the United States
Creative – Curiosity fuels and forms the foundation of creativity. The more curious we are, the more creative we become. The creative state of mind is imaginative, skilled, and able to view problems from different perspectives, develop solutions, and innovate.
“Creativity happens not with one brilliant flash, but in a chain reaction of many tiny sparks while executing an idea.”
— R. Keith Sawyer, Ph.D. Author and Washington University Psychologist
Inspired – Curiosity and creativity are energized and emboldened by inspiration. Being inspired drives us to perform—and to perform at our best. It keeps us going when obstacles arise in our path. When we are inspired, we think and dream big, we take risks, we try new things. In short, we innovate. At Mindcubed, our customers and our personal integrity inspire us to do the right things and to do things right. Our clients’ business challenges inspire us not merely to bandage those problems, but to fully understand, re-imagine, and master them.